Happerley launch UK`s first food and drink provenance centre
Food provenance pioneer, Happerley, revealed its plans to create a ground-breaking independent food and leisure destination called Lock 29. It will become the epicentre of food transparency in England and looks to open in March 2020.
Situated in Banbury’s Castle Quay, Oxfordshire, Happerley England will give farmers, suppliers and producers a platform to champion their ‘Gold Standard’ produce, a marque accorded only to food and drink producers able to name the exact sources of their core ingredients back to the primary producers.
Matthew said `what better place to offer a national centre for England`s food and drink provenance than Banbury - in the heart of England, only 50 miles from London. By giving the country an experiential showcase of the best of English produce, we expect to create a national destination venue`.
Developed in the context of the growing phenomenon of interest in food and drink and demand for transparency that is sweeping the UK, Happerley England will offer an experiential and inspiring insight into the very best English food and drink production and producers.
Whether it’s beef, cheese, coffee or bread, every core ingredient in Happerley England products will be instantly traceable back to the farms (or fishing boats) of its origin; combating the alarming £12billion (real figure estimated to be as much as £60billion) food fraud costs the UK annually.
The plans were announced during a special launch event at the farm where it all began for Happerley’s founder and CEO, Matthew Rymer, who said: “Happerley England is a focus, a celebration and a centre for the very finest food and drinks that have complete provenance. In too many cases the consumer is being misled and to my mind, it should be a basic right and expectation for the consumer to know where the food and drink they’ve purchased has come from.
“The reality of food production is being smoke screened, you’d be surprised how many brands do not want to identify their supply chain. Happerley England stands for delivering honesty and communicating that on behalf of everyone; it’s a beacon of transparency.”
The event was hosted by TV presenter and farmer Adam Henson, who unveiled the plans alongside a panel of stakeholders and representatives said: “This was a grassroots idea from a farmer who`s got incredible vision and the momentum has gained a very fast pace to get to where it is today at this magnificent launch. This is a legacy for Happerley - even if a business can’t turn Happerley Transparent straight away, it stimulates conversation and that is so important. This will pull the whole of sdociety together.”
Other supporters included:
- Former England rugby caption Phil Vickery MBE DL who announced that Creed Foodservice would be the first national foodservice wholesaler to commit to turning its supply chain transparent for all to see.
- Guild of Fine Foods and Great Taste Awards announce their involvement in the Happerley England Tour which starts in August 2019 until March 2020
Further information or to get involved with:
- Banbury Castle Quay check out Lock29
- The Summer tour check out the Happerley on tour website plus dates when they will be in your area.
or Happerley England
Further information or media enquiries contact Aaron at Pic PR
Further reading if you wish to see how it works and get involved.