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British Game Alliance - Assurance Scheme for Game

  • British Game Alliance - Assurance Scheme for Game
The British Game Alliance (BGA) is the UK’s official marketing board for wild game. BGA-assured game, which is game produced according to the BGA’s strict quality and welfare standards, is ethical, sustainable, and traceable, making it attractive to both stockists and consumers. Restaurant chains including Nobu London and Ottolenghi, and stockists such as Wright Bros and Reynolds, exclusively stock BGA-assured game.

Eat Wild
The British Game Alliance’s consumer-facing Eat Wild campaign is headed by Chef Ambassador Nigel Haworth, former Chef at Michelin-starred Northcote hotel. The campaign aims to raise the profile of the industry with contemporary recipes, exciting serving suggestions and an education piece on the benefits of wild game. In particular, it aims to encourage consumers to swap chicken for game. The first nationwide campaign of its kind, Eat Wild is appearing in stores, advertising, and online.



www: British Game Alliance

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