Innovative Food Ingredients unveil a new website.
The home page welcomes visitors with a foodie, sophisticated and comforting feel. As well as the latest news and product launches, there are two distinct areas, one created especially for butchers and the other responding to the needs of processors. Visitors can expect a site that is easy to navigate, loads quickly, is customer centric, informative and is extremely user friendly. The site is concise and allows visitors to access information quickly and easily based on their own choice rather than sifting through extensive content to decide what is of interest to them.
The website also incorporates links to Twitter, Facebook and various trade organisations. A blog will be introduced soon and will include recipe, display and serving ideas and suggestions, methods of food preparation and cooking, as well as a little lighthearted humour!
David Brennand, Managing Director of IFI confirms, `Further to seeking direction from our customers, our challenge was to provide our visitors with an enjoyable and informative experience. The website is just one element of our digital marketing strategy. We are eager to embrace the digital era and to continue to implement our exciting innovation, growth and customer service initiatives. These include; SMS marketing, e marketing and everyone`s favourite, Twitter and Facebook.`
The new website can be accessed here.