Smithfield Awards 2025
The Q Guild Executive is delighted to announce that the special guest for the Smithfield Awards 2025 will be none other than Professor John Gilliland OBE, DSc., a renowned authority on sustainable agriculture and food security.
As the Professor of Practice at Queen’s University Belfast, Chair of ARC Zero, and Environmental Advisor to the AHDB and QMS, Professor Gilliland has been a guiding voice amidst the often conflicting and confusing narratives surrounding climate change.
True to his principles, Professor Gilliland operates a willow and livestock farm that has been independently verified as achieving “Beyond Net Zero” status. His work demonstrates that livestock farming, far from being the environmental villain portrayed by some, can play a critical role in positive environmental outcomes.

By blending practical farming expertise with years of high-level research and robust data, Professor Gilliland brings a clear and compelling perspective to the Net Zero conversation. His insights highlight the advancements and opportunities shaping the future of sustainable agriculture. Attendees can look forward to leaving the event with a renewed and optimistic view of how the industry is leading efforts toward long-term sustainability and secure nutrition across the UK and beyond.
This Year's Categories & Sponsors

- Traditional Pork Sausage - Lucas
- Innovative Sausage - Innovative Food Ingredients
- Ready Meal - Dalziel
- Burger - Dalziel
- Hot Eating Pie – Scobie & Junor
- BBQ - DB Foods
- Speciality Game - Eat Game
- Best Butcher’s Steak - William Jones Packaging
- Home Cured Bacon - Dalesman
- Al Fresco Dining - Q Guild
- Black Pudding - Kelsius
- Masterclass in Meat Display - DB Foods
- Young Butcher of the Year - Institute of Meat
Lunch
To be held at Butchers’ Hall, London EC1A 7EB on Wednesday 26th February 2025
Timings
11.30 am Awards Ceremony Reception
12.30 pm Lunch served in the Great Hall
1.45 pm Awards Presentation
3.00 pm Group Photographs
3.45 pm Finish
...and thereafter at The Hand & Shears, 1 Middle Street, EC1A 7JA

Booking Form
Venue: Butchers Hall, 87 Bartholomew Close, London, EC1A 7EB
Date: Wednesday 26th February 2025
Last date for bookings is Monday 17th February
Please note - any cancellations made within 7 days of the lunch will be charged the full price.